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Cut Flower Care

We take the utmost care of the flowers we provide to ensure they are harvested at their peak, guaranteeing freshness and beauty. While our commitment extends up to the moment of collection, the responsibility for preserving the flowers then lies with you. To maximise the vase life, it is crucial to recut the stems and immerse the flowers in water promptly.

For an extended enjoyment of your flowers, a little tender loving care (TLC) is all that's needed. Follow these simple steps to ensure your flowers maintain their vitality and aesthetic appeal for as long as possible:

1) Start with a clean vase and quality water: Bacteria pose a significant threat to the longevity of fresh-cut flowers. By using clean water, you safeguard the flowers from potential contaminants. Warm water, ideally between 37 to 43 degrees Celsius is recommended, as most flowers absorb warm water more effectively than cold. The quality of water used plays a vital role in the flowers' life cycle, considering factors such as sodium, fluoride, and minerals.

2) Cut Stems and Remove Foliage: Use a sharp knife or secateurs to cut the stems at an angle, removing at least an inch. This prevents the stem from resting directly on the vase bottom and enhances hydration. Eliminate any foliage below the water line to prevent decay and bacterial growth. While it's crucial to preserve some leaves for the hydration process, please be careful to avoid stem damage during removal.

3) Last but not least: Monitor the water level daily and replenish as needed. If the water becomes cloudy, replace it entirely with fresh water. For roses, follow a re-cutting process on Day 1, Day 3, and Day 5 to maximise vase life. Enjoy your flowers!

Do’s and Don’ts Of Fresh Flower Care:


  • Always use a clean vase and quality water.

  • Use the provided fresh flower food.

  • Re-cut your flowers initially.

  • Remove leaves below the water line.

  • Check and top up the water daily.

  • Remove less-than-pristine flowers to maintain freshness.


  • Leave flowers around fresh fruit or cigarette smoke, they produce ethylene gas which will have an effect on the life of your flowers.

  • Never use homemade substitutes for flower food.

  • Avoid removing all foliage from the stem.

  • Avoid placing flowers in direct sunlight or near sources of excessive heat.

  • Refrain from using flower food in crystal or metal containers to prevent reactions with the acid in the food.

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